On ‘International Mount Everest Day’ (29th May) ‘The Art Maze’, by Curator Marcus Schaefer, unveils Artist Sacha Jafri’s latest Masterpiece as a first time ever event at Mount Everest
From the Burj Al Arab helipad to Mount Everest
KATMANDU, NEPAL, 31 May 2022 – ‘The Art Maze’ World Tour, in partnership with UNESCO, is an unpresented collection of 50 UNESCO World Heritage Sites, created by celebrated Artist, Sacha Jafri, in celebration of UNESCO World Heritage Site’s 50th year anniversary and The Next 50, a year-long UNESCO campaign promoting interdisciplinary reflection on the future of the World’s Heritage.
Jafri, awarded by the UN for his humanitarian work raising over $140 million for charitable causes, is unveiling his ‘Sagarmatha National Park – Mount Everest’ painting, a spectacular 380cmx160cm three-canvas Triptych piece. With this project Jafri aims to reconnect humanity to our cultural heritage, our ancestral past and the beauty that surrounds us within our natural world, as well as shine a light on the important conversations and actions so desperately needed for the future of our world, in the areas of equality, sustainability & climate change.
Sacha Jafri, Artist & Philanthropist: “It is such an honour for me to partner with ‘The Art Maze’ and UNESCO using the power of art to reconnect with humanity in space and on earth.”
Marcus Schaefer, Art Visionary & Curator: “Feeling such a strong connection to this great country, we are so excited to unveil Sacha’s latest painting with the people of Nepal at the majestic Mount Everest.”
Michael Croft, Head of Office and Representative to Nepal at UNESCO: “As we listen to communities from the mountain regions and hear their perspective on tackling the dual challenges of climate change and sustainable tourism, we are at once motivated – and better informed – how best to fashion our own actions for change.”
UNESCO’s partnership with ‘The Art Maze’ and Sacha Jafri reinforces its mission of promoting inclusive, interdisciplinary dialogues related to climate change, heritage conservation, sustainable tourism, and the challenges these sites face in the context of climate change. In Nepal, UNESCO is working to bring together mountain community leaders as part of The Next 50 dialogues.
Raza Beig, Chairman of BoredPuma: “So excited to be able to announce my purchase of this monumental painting – I now own a piece of a living Indian master, Sacha Jafri, but also, the artistic expression of the world’s largest natural beauty – Mount Everest.”
In honour of this cause, Jafri is producing a signature print collection for art lovers who are keen to own a piece of his humanitarian journey. They can be found at: www.https://collection.theartmaze.com/
‘The Art Maze’ visits 18 countries across six continents of the world 2022-2024 with the next stop in Paris, September 2022, at UNESCO’s Headquarters commemorating the organisation’s 50th anniversary with all 50 of Jafri’s paintings on display.
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Weitere Pressemeldungen
SACHA JAFRI UNVEILS 30 ARTWORKS ON THE BURJ AL ARAB JUMEIRAH HELIPAD WITH MARCUS SCHAEFER’S ‘THE ART MAZE’ TO CELEBRATE 50 YEARS OF UNESCO WORLD HERITAGE
- One of the world’s most celebrated Artist’s Sacha Jafri unveiled his collection of 30 Masterpieces, inspired by 30 UNESCO World Heritage Sites on the 23rd March – the Collection includes an additional Artwork of the iconic Burj Al Arab Jumeirah
- Leading Art Curator Marcus Schaefer brings to life his visionary custom built 12 metre x 12 metre steel labyrinth, ‘The Art Maze’, on one of the world’s most iconic and challenging locations
- UNESCO celebrates the 50th anniversary of World Heritage Convention in 2022 under the theme ‘The Next 50’, inviting the world to imagine our relationship with and responsibility for heritage in the face of rising global challenges; this was Schaefer’s seed of inspiration for his vision
- The unveiling on the Burj Al Arab Jumeirah Helipad marks the launch of The Art Maze World Tour, which is set to travel to all four corners of the world in an epic journey, as part of UNESCO’s year-long, inclusive celebration of The Next 50
- ‘The Art Maze’ exhibition at UNESCO Headquarters in Paris from 12th to 18th September
will be a key moment for the 50th World Heritage Anniversary, welcoming the general public during the highly popular European Heritage Day
- Jafri was recently unveiled as the chosen Artist to place ‘The First Official Artwork on the Moon’ in a lunar landing partnership with NASA CLPS, due for launch later this year
DUBAI, UAE – 23 March 2022: ‘The Art Maze’, a first-of-its-kind art gallery experience by Marcus Schaefer and Sacha Jafri, was officially unveiled at a Press Conference on the Burj Al Arab Jumeirah Helipad on the 23rd March. The first exhibition night will welcome global art lovers and collectors, philanthropists, HNWI and the movers and shakers of Dubai.
The Press Conference was led by Sacha Jafri – Artist and Philanthropist, Marcus Schaefer – Art Visionary, Matilda Machimura – UNESCO Office of the Assistant Director-General for Culture, and Ermanno Zanini – Regional Vice President and General Manager Burj Al Arab Jumeirah.
‘The Art Maze’, Schaefer’s 12 metre by 12 metre steel labyrinth, is home to 30 original Sacha Jafri Masterpieces inspired by UNESCO’s World Heritage which celebrates its 50th anniversary this year, and will be on show until 27th March. Jafri has also created an additional piece of the iconic Burj Al Arab Jumeirah to commemorate the launch of ‘The Art Maze’ on its Helipad.
Schaefer and Jafri’s vision for ‘The Art Maze’ pays homage to the most outstanding natural and cultural places of our planet and will be a unique opportunity for people to learn about the 30 World Heritage Sites; the 30 sites were selected from a list of over 1,150 locations, and will be a looking glass into our past, present and future – The Next 50. Schaefer’s use of modern-day technology will bring ‘The Art Maze’ experience to wider audiences across the globe through VR & AR technology, which will be live during the World Tour.
‘The Art Maze’ launch on the Burj Al Arab Jumeirah Helipad sees the beginning of ‘The Art Maze’ World Tour, which is set to travel to all four corners of the world over the next 24 months. A major milestone of the World Tour is the exhibition at the UNESCO Headquarters in Paris from the 12th to the 18th September, for which 20 additional paintings will be created by the Artist, totalling 50 paintings on display. UNESCO opens its door to the public once a year during the highly popular European Heritage Day (17th to 18th September). This year, community members will be invited to reimagine the World Heritage in The Next 50 through the Artist’s work, against the backdrop of the iconic UNESCO building.
‘The Art Maze’ will also travel to Nepal, a country the Artist feels a deep connection to. In a poignant gesture of Humanity, 10 Nepali nationals who worked on the installation of ‘The Art Maze’ in Dubai will be given a paid leave to spend time with their loved ones in Nepal, prior to working on the installation of ‘The Art Maze’ in Kathmandu.
Art Visionary Marcus Schaefer commented – “It is my honour and great pleasure to realize this project today with one of the world’s leading Artists and Humanitarian artists, Sacha Jafri, as well as the world-renowned Burj Al Arab Jumeirah in Dubai, to realize my vision of connecting people and educating them about our cultural heritage. With this heartfelt project, I want to raise awareness, especially in uncertain times with a global pandemic and political instabilities, to remind and honour all people about the beauty of our world, nature, man-made monuments.”
Global Artist Sacha Jafri comments – “My vision and inspiration for my Artworks for The Art Maze stems from the beauty, the spirit, the history and the anthropology of the UNESCO World Heritage Sites. Trying to depict the emotion of a culture, a building, a story, a vista, and most importantly, an energy, all inspired me to create this Collection which is so special, almost spiritual and otherworldly. It has been an honour for me to celebrate these sites as part of UNESCO’s 50th Anniversary of World Heritage.”
UNESCO Assistant Director-General for Culture Ernesto Ottone R. comments, “This ambitious project combining art, heritage, innovation and technology embodies the spirit of “The Next 50”, the theme of UNESCO World Heritage anniversary. We are delighted to mark the beginning of the anniversary World Tour in Dubai, and look forward to welcoming the 50 paintings to UNESCO Headquarters in September 2022.”
‘The Art Maze’ is the first art installation to be exhibited at Burj Al Arab Jumeirah’s famous helipad. Suspended 212 meters above sea level, the helipad at the iconic hotel has been the location for some of Dubai’s most awe-inspiring and memorable events, sporting feats and cultural moments. The expert team at Burj Al Arab Jumeirah have worked closely alongside Jafri and Schaefer to bring their vision to life and create this unique experience.
Ermanno Zanini, Regional Vice President and General Manager at Burj Al Arab Jumeirah comments, “Burj Al Arab Jumeirah is one of the jewels in Dubai’s crown, an icon of a modern city and a catalyst for its transformation. One of the most recognisable structures in the world, the building itself is a work of art and a symbol of innovation and design”. He added: “I truly believe that art enriches the soul and can create transformational and intimate experiences – the essence of everything Burj Al Arab Jumeirah stands for. Through our collaboration with Schaefer and Jafri – in celebration of 50 years of UNESCO World Heritage Sites – we are giving our guests the chance to be part of the captivating history of Burj Al Arab Jumeirah and discover a one-of-a-kind exhibition in a truly unique setting.”
The launch of ‘The Art Maze’ marks the next step in Jafri’s journey towards a new vision of hope for Planet Earth entitled ‘We Rise Together’, which follows his record-breaking achievement with the ‘The Journey of Humanity’. Jafri has been recognized for his humanitarian work as he has raised over $140 million for charitable causes, including the United Nations.
Sacha Jafri’s original Artworks will be released for sale, alongside Artist Edition and Limited Edition Prints at https://collection.theartmaze.com/. Part of the proceeds will be donated to UNESCO for the protection and promotion of the World Heritage.
IN CELEBRATION OF THE 50TH ANNIVERSARY OF WORLD HERITAGE, UNESCO PARIS HQ OPENS IT’S DOORS TO GLOBAL ARTIST SACHA JAFRI & ‘THE ART MAZE’, TO UNVEIL JAFRI’S LATEST COLLECTION INSPIRED FROM THE HERITAGE SITES OF OUR WORLD
‘RECONNECTING HUMANITY THROUGH THE HERITAGE OF OUR WORLD’
Global Art Curator & Visionary Marcus Schaefer brings to life another ground breaking concept to exhibit Art, with one of the world’s most celebrated Artists, Sacha Jafri, at UNESCO Paris HQ.
This year, UNESCO celebrates the 50th anniversary of the 1972 World Heritage Convention under the theme ‘The Next 50: World Heritage as a source of resilience, humanity and innovation,’ inviting the world to imagine our relationship with, and responsibility for, heritage in the face of rising global challenges.
Schaefer and Jafri continue their epic journey with another twist. Jafri’s exhibition of World Heritage Sites, at the UNESCO HQ Great Hall will be displayed as sculptural artworks suspended from the ceiling, with the fuselage from the outer skin of a decommissioned Airbus A320-211 as his canvas; part of an upcycling initiative, aligning with Schaefer’s aim to exhibit art outside of the confines of the traditional Gallery Space. This Airplane, has travelled the world taking passengers to these sites for several decades and now, instead of being scrapped, it has a new life as Jafri’s twelve sculptural art works, celebrating those same sites and continuing the journey as an everlasting legacy for the cultural heritage of our world.
Through his exhibition during the European Heritage Days, Jafri aims to inspire the general public with a new meaning of the love and appreciation of our colorful and fragile world, rooted in his conviction that reflections, dialogues, empathy and collaborative efforts are needed for its conservation and for a better future for the children of our world. It is the first time the Collection will welcome pieces of Jafri’s Art Maze Collection for general viewing by the wider public.
Jafri, awarded by the UN for his humanitarian work and regarded as one of the world’s most important living Artists, aims through his work, to reconnect humanity to our cultural heritage, our ancestral past and the beauty that surrounds us within our natural world, as well as shine a light on the desperately needed conversations on sustainability, conservation, empathy, and compassion – his hope for a better future for our planet and ALL humanity.
Marcus Schaefer: “Giving this aircraft – which connected the world for decades – a second life through pieces of Sacha’s Art Maze collection that have been created with the same objective, just feels like a further natural step into the right direction for me. I’ve always been passionate about touching and connecting people through art in unconventional ways. To shine a light on heritage sites around the world with this exhibition at the UNESCO headquarters in Paris is a great honour for us all.”
Sacha Jafri: “Expanding this special collection to create more sculptural pieces onto the fuselage of an Airbus A320 has been a really exciting and meaningful process for me. Painting from the subconscious and in a deep meditative state I travelled to each place trying to capture the spirit and the soul of the site itself as well as the people that lived there; in a state of surrender, with purified intentions, aiming to tap in to something greater than myself and encourage the viewer to find magic in the overfamiliar, to reconnect to themselves, eachother, our creator, and ultimately to ‘The Soul of the Earth’.
With this collection I hope to inspire the reconnection of Humanity through the natural beauty that surrounds us and the Heritage Sites of our World; linking us back to our cultural & ancestral past, our more empathetic & conscious present, and our inspired & hopeful future. With this collection of our most beloved UNESCO World Heritage Sites I hope to spark an electric shock that enters our souls, creating a trigger for us to unlern everything we thought we knew and re-lern everything through the beauty of our natural world, and the purity of the hearts, minds, & souls of our children; with this I am hopeful for a more conscious humanity, where poignant conversations can create the real action needed for the conservation & sustainability of a reunited planet.”
The Art Maze was unveiled on the iconic Burj Al Arab Helipad in Dubai earlier this year and the exhibition was extended by popular demand, marking the Helipad’s longest closure in it’s history.
‘The Art Maze World Tour’, in partnership with UNESCO, is now well underway in it’s epic journey to all four corners of the world, as part of UNESCO’s inclusive celebration of ‘The Next 50’. In April this year, as part of the World Tour, Jafri’s latest Artwork in The Art Maze Collection ‘Sagarmartha National Park’ was unveiled on Mount Everest, Kathmandu, as the first painting to ever be unveiled on Mount Everest.
Sacha Jafri’s works have already been exhibited in the world’s most prominent art institutions, alongside Picasso, Warhol, Hockney, Matisse, Dali, Miro, Koons, Jacometti, Kiefer, Kandinsky, and Pollock, to name but a few.
In honour of this cause, Jafri is producing a signature print collection for art lovers who are keen to own a piece of his humanitarian journey. They can be found at: www.https://collection.theartmaze.com/.
